Value Monetisation — Integrating Well-being Economy Vision, Sustainable Concepts, Corporate Strategy and Monetisation

In a world where sustainable development has become a global consensus, the well-being economy is no longer an external concept, but a new source of innovation and competitiveness for businesses.

This session guides participants to internalise the well-being economy as a core business strategy and embed it throughout the business model, creating new pathways that combine social value with market competitiveness.

At the same time, the session articulates how to communicate sustainability commitments through layered brand storytelling, transforming ideas into brand differentiation and pricing value. For SMEs, the session also focuses on practical implementation: how ESG initiatives can improve efficiency and reduce costs, and how to prepare proposals that meet green financing requirements and connect with sustainable finance resources.